The last Startup Grind meeting brought yet another accomplished speaker to share her words of wisdom – Irene Koehler, a respected social media marketing and personal branding expert, focused her talk on the importance of entrepreneurs’ personal brand and how it affects their business. Through her Ready Set Expert program, Irene prepares entrepreneurs and successful professionals to attract their ideal prospects. Irene is a highly sought after speaker, trainer, and strategist, as well as an Adjunct Professor in the Social Media Marketing programs at both San Francisco State University and California State University.

Irene has helped thousands improve business results by developing their marketing strategies and personal brands. She urges entrepreneurs to focus on three questions as they start developing or reshaping their personal brand:

  • How do you want others to see you?
  • How do you want to show up?
  • How do you currently show up?

Focusing on these three questions can help the thought process around your brand and what you stand for. For example, thinking about why you do what you do might help you make the connection between what fuels you and your team, and why it is rewarding. Irene also advises on keeping your audience in mind while thinking about highlighting your brand.

Perhaps the most effective analogy Irene shared during the meet-up was that of a mirror. As an entrepreneur looking to reinvent their personal brand, they must think of themselves as a mirror because you see the things as they seem. At the same time, others looking at them are windows, seeing things as they perceive. Keeping this in mind can help anyone improve their personal brand and understand customer engagement. After all, investors don’t invest their time or resources in companies; they invest in the people behind the companies!

On August 7, Startup Grind Fremont has invited Andre Abrahamians to hear Considerations of Owning and Running a Startup. He has been with the leading law firm of Wilson Sonsini Goodrich & Roasti supporting clients in IP, Trademark, Commercial Securities and Employment litigation. Join us to learn how to not have these issues decide the fate of your startup, take charge and avoid costly mistakes upfront that otherwise could cost your company a fortune.


Don’t miss it, register now!


About Startup Grind Fremont

Startup Grind Fremont is the Silicon Valley East chapter of the international business startup community that has hosted more than 2,000 fireside chats across 200 cities and 85 countries.  At monthly events, the local entrepreneurial community gathers to mingle, learn, find mentorship, pursue funding, and gain new customers.  You can find additional information and purchase your tickets here: